The Future of Winegrowing is Regenerative!

Regenerative winegrowing is a dynamic approach that at its core is about profitably farming in alliance with the ecosystem. Holistic management is a framework that guides short and long-term decisions to ensure healthy profits, communities, and land.  Hosted by the Paicines Ranch Learning Center and facilitated by Kelly Mulville and Rob Rutherford, this two-day immersion will lead participants to a deeper understanding of the practical and economic benefits of partnering with nature using consistently sound decisions.


Who Should Attend

This immersion is designed for winegrape growers, wine producers, wine merchants, graziers, vineyard managers, students, educators, and anyone who have a passion for growing ecosystem health.

— Agenda Topics —

Immersion topics include:

  • The four ecosystem processes and how they relate to winegrowing
  • Decision-making that aligns values with ecosystem health and profitability
  • Determining the right tools, practices, and strategies for your context
  • Understanding how thriving biodiversity is the basis for long-term profitability
  • The important role of grazing animals in vineyard health and profitability
  • Increasing fruit quality and yield while reducing offsite amendments
  • Reducing insect pests by increasing biodiversity
  • Increasing soil water holding capacity and reducing irrigation use
  • The influence of regenerative farming practices on winemaking and wine quality
  • Creating resilience in a changing climate

The course will be taught both in the classroom and in the regenerative vineyard at Paicines Ranch.

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Food, Wine & Connection!

At the heart of every convening we hold at Paicines is an intention to grow connections to the land and to each other. Our favorite way to do this is over food and wine. You can expect to enjoy delicious meals featuring pastured meat raised on Paicines Ranch and locally grown organic fruit and vegetables. Keep the conversations flowing with regenerative wines (some of which are made with grapes from the Paicines Ranch Vineyard) and a Thursday night BYOB wine tasting hosted by Adam Huss of the Beyond Organic Wine Podcast.

— Facilitators —

Kelly Mulville by Elaine Patarini_3179

Kelly Mulville – Director of Winegrowing at Paicines Ranch, international vineyard consultant/ designer and Certified Educator of Holistic Management.


Rob Rutherford – Retired Professor of Animal Science (and incredibly popular Holistic Management course!) at Cal Poly, past president of CA Woolgrowers Association and Certified Educator of Holistic Management, vineyard grazing consultant.

— Registration —

** THE IMMERSION IS SOLD OUT! Please sign up on our WAITLIST to be alerted if space opens up.

We are thrilled about the excitement for this event and plan to host a vineyard field day this July, and another immersion later this year or early 2025. Sign up below to be alerted when we announce future winegrowing events:


The cost of the workshop is $550 for both days and includes lunch and dinner on the first day and breakfast and lunch on the second day.

Lodging is available at the ranch and in the nearby town of Hollister.

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— Details & FAQs —

Start/end time?
Event hours are 9:00 am - 4:30 pm on Thursday and 8:00 am - 3:00 pm on Friday.

Are meals included?
Yes! Your registration includes four delicious and locally sourced meals: lunch and dinner on Thursday and breakfast and lunch on Friday, prepared by Paicines Chef Carlos & team. A cash bar will be available at dinner.

Can I buy a one-day ticket?
Currently, we are only offering full event (two-day) tickets. If you would like to attend for only one day, you may sign up on the WAITLIST and we'll let you know if we can accommodate you as we get closer to the event.

Do you have scholarships?
If you are interested in a farmer or student scholarship, please fill out this APPLICATION and we will provide information for sliding-scale tickets.

If you are interested in and able to support bringing more diverse and critically important voices into this event, we invite you to make a donation on the registration page.

Are there overnight lodging options?
Yes! See below for lodging and camping information.

— Optional Lodging —

Traveling from afar? Lodging at Paicines Ranch consists of an assortment of cottages, full-kitchen houses, and private rooms. To book lodging or to reserve a camping/RV spot, please email [email protected].

Alternative lodging options are also available locally. Please contact any of the below for more information:

— Location: Paicines Ranch —

Located in central California's San Benito County, Paicines Ranch is a historic 7,600-acre ranch that works to regenerate ecosystems by growing healthy soil, nutrient-dense food and vibrant, diverse communities. Using the practices of regenerative agriculture, the ranch team manages this diverse landscape in partnership with nature and livestock to produce 100% grass-fed-and-finished lamb and beef, and pastured pork, turkey and eggs. Paicines Ranch also grow organic grain, as well as organic grapes in a polyculture vineyard that is designed to be managed by sheep. Over the years, the ranch has become a renown destination for learning about regenerative agriculture through their programs and educational workshops while also serving as a treasured location for hosting weddings, retreats, and events.

— Remaining Questions? —

For questions, please contact [email protected]